abc car’s TV commercial-Get a good price without bargaining
In this TV commercial, the ‘No Bargaining Zone’ of ABC Cars is promoted. This new service provides customers with the lowest car prices, eliminating the need for negotiation. The concept is based on a Taiwanese custom: In Taiwan’s auto markets, vendors set at higher prices to maximize profit, while allowing customers to bargain. I drew a comparison between this behavior and auto purchasing to illustrate our unique selling proposition.